UNDERSTANDING OUR
MĀORI BUSINESS ECONOMY
Te Manū Atatū is committed to strengthening and connecting Māori businesses across Whanganui. The data below provides a snapshot of the Māori economy and the contribution Māori businesses make across Aotearoa and our region - from employment and purchasing to sales, industry activity and exports.
These insights help us better understand our business community, identify opportunities for growth and collaboration, and support informed conversations about the future of Māori enterprise in Whanganui.
Source: Statistics New Zealand (Stats NZ), Māori Business Statistics.
Māori Business Sales and Purchases 2017-2025
Annual sales and purchases by Māori authorities, measured in $ millions, from March 2017 to March 2025.
This data provides insight into the scale and changing patterns of Māori commercial activity in Aotearoa. For Māori businesses, it provides useful context for planning, understanding market conditions, identifying opportunities and demonstrating the wider economic contribution of the Māori business sector.
Māori Business Purchases by Industry 2017-2025
This data shows annual purchases by Māori authorities across key industry groups, measured in millions of dollars. It provides insight into where Māori businesses are spending across the economy and how purchasing patterns have changed over time. This is useful for understanding the scale of business-to-business activity and the industries that contribute to Māori business operating costs.
Māori Authority Employment by Industry 2017-2025
This data shows average filled jobs across services, professional and administrative services, rental and real estate, and arts and recreation within Māori authorities. Employment is an important measure of the contribution Māori businesses make to the wider economy. This information can support business planning, workforce development and a better understanding of the Māori economy.
Māori Authority Goods Exports by
Key Markets 2017-2025
This data shows annual goods exports by Māori authorities to China, the United States and other international markets, measured in millions of dollars.
Māori businesses are increasingly connected to international markets. Export data shows where Māori authority goods are being sold and provides useful context for understanding international trade relationships, market diversification and opportunities for Māori businesses looking to grow beyond Aotearoa.
Māori Authority Goods Exports
Compared with New Zealand 2017-2025
This data shows annual goods exports by Māori authorities compared with total goods exports across all New Zealand businesses, measured in millions of dollars. This helps demonstrate the contribution of Māori commercial activity to the wider economy and provides a useful baseline for considering future export opportunities.